TanningTruth.com is a public information site dedicated to teaching a responsible, balanced and effective message about sun care. Sunlight is free - the sun has no public relations firm taunting its many benefits. And because $35 billion is made annually by parties who use “sun scare” tactics overstating the risks of sun exposure while ignoring the benefits - it’s more important than ever for the public to hear the full story. That’s the charge of TanningTruth.com.